01423326660 svend@smnuk.com

Programme format and approach


The Academy is a collaboration between Proper Active and Sports Marketing Network


Activity Grower Academy – innovative training to get more people active: redefining the workforcee 

Approach to the Activity Grower Academy:

We work on the notion that in order to stimulate sports and community bodies and providers to change we must introduce new thoughts, tools and to-dos:

First, we must provide people with thoughts and inspiration on how they can make a real difference and become more innovative and efficient. We have found that story-telling is a fantastic way of doing that. With our unparalleled track record in working with community sports providers, we have experienced from almost all settings which we are able to share. We have found face-to-face encounters are, by far, the best way of sharing best practice examples.

Then, when we have inspired people we can give them the tools to help them to start making the required changes. Those tools can be given via webinars, guides and e-newsletters and we are aware that those tools have to be relevant to the specific situation and organisation.

Finally, we have to give people the to-dos, i.e. the action points and templates required to get started.

The programme Changing people’s lives through sport and physical activity comprises several elements, including:

  • Introductory half-day workshop
  • Introducing the ethos and ideas behind the Academy
  • Two follow up half-day workshops
  • Getting started and all the practicalities
  • Growing and developing your reach and impact
  • A 24-page Guide
  • Three 30-minute webinars, supporting each workshop

We have had considerable success in developing and delivering this type of blended learning and information programmes, as we make sure the guidance is supported by practical case-studies. We are of course open to discussing your specific needs to ensure it aligns with your purpose.

Everyone is time-poor so the Academy will focus on providing engaging and relevant learning in bite-size chunks, available for people at their convenience.

Network with e-news and sharing of stories and lessons learned


Remember, the Academy is for anyone who is keen to get people more active, whether they are already involved in sport and physical activity or not. Accessibility to the material is crucial, so all Academy resources are jargon-free, packed with case-studies and simple action plans.

Dannielle Roberts, principal and founder of Proper Active is a social researcher and behavioural scientist with extensive experience of a diverse range of complex behavioural challenges across multiple sectors.

Svend Elkjaer, principal and founder of SMN has over the last twelve years trained and supported a large number of sports bodies, community sports enterprises and community sports clubs across the UK and Denmark.